|  | The League of American Theatres and Producers
Gerald Schoenfeld, Chairman
Jed Bernstein, President
The League of American Theatres and Producers, Inc., founded in 1930 and operating under the "Live Broadway" trademark, is the national trade association for the Broadway theatre industry. League members include theatre owners and operators, producers, presenters, general managers, and suppliers of theatrical goods and services in over 140 North American cities.
The League's overall goals are to foster increased awareness of and interest in Broadway theatre, and to support the creation of more profitable theatrical productions. On behalf of its members, the League negotiates collective bargaining agreements with all theatrical unions and guilds; coordinates industry-wide marketing initiatives and corporate sponsorships; oversees government relations for the Broadway industry; maintains relevant research archives and databases; works to make Broadway tickets and information more accessible to the consumer; invests in the future of the theatre community through audience development programs; and supports charitable efforts for the benefit of the entire theatrical community.
In all its programs and services, the League endeavors to strengthen Broadway theatre as a growing national industry and a vibrant entertainment medium. Among the League's programs are the following:
- Co-presentation of the American Theatre Wing's Tony Awards® with the Wing
- The Broadway Line®, a national toll-free Broadway information and ticket hotline at 1-888-BROADWAY, powered by Sprint
- The Broadway Ticket CenterTM, Broadway's centralized full-price ticket outlet at the Times Square Visitors Center
- Continental Airlines presents Broadway's Stars in the Alley®, a free outdoor concert in Shubert Alley that celebrates the end of the Broadway season, held in 2005 on Wednesday, June 1
- Time Warner presents Broadway Under the Stars, a free concert in Bryant Park that celebrates Broadway and the Big Apple (with NYC & Company), held in 2005 on June 13
- Broadway on Broadway® (with the Times Square Alliance), a free outdoor concert in Times Square, held in 2005 on September 18
- Macy's presents Kids' Night on Broadway®, a national audience development program
- Broadway Open House ToursTM, presented by Visa, walking tours of Manhattan's Theatre District that include exclusive access into the interiors of Broadway playhouses
- Internet Broadway Database® at www.IBDB.com, a fully interactive, searchable database-driven resource containing credits for every show in Broadway history and the theatres in which those shows were produced.
- The Touring Broadway AwardsTM, which celebrate excellence in nationally touring Broadway shows
Each year the League and its members bring Broadway theatre to more than 25 million people across the U.S. and Canada.
For information about Broadway shows in New York and on tour across the U.S. and Canada, visit www.BroadwayLeague.com.
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