The Tony Awards Second Screen has been selected as an official honoree in the Media & Entertainment category for the 18th Annual Webby Awards.
TonyAwards.com’s Second Screen, developed by IBM, Tony Award Productions and Serino Coyne, was introduced for the 2013 Tony Awards. The Tonys Second Screen experience was the first-ever ultimate interactive, online companion to the Tony Awards telecast on CBS. On Tony night, viewers were able to visit TonyAwards.com and enjoy a continuous scroll of content that is synchronized with the awards show, unfolding live on your computer screen, mobile phone, or tablet. Viewers were also able to watch the red carpet and media room live.
The 2014 Tony Awards Second Screen experience will complement the 68th Annual Tony Awards telecast on Sunday, June 8. Check back soo for more details.
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and creator of the Jif Steve Wilhite.
“Digital outreach is becoming an increasingly important tool for the Tony Awards. We are so glad that the Tony Awards Second Screen experience helped bring viewers from around the world together as an enhancement to the live telecast. This interactive community helped increase the viewership of last year's Tony Awards ceremony by 23%, and we couldn’t be happier that the Webbys have recognized this achievement and awarded us with their honorable distinction,” said Heather Hitchens, Executive Director of the American Theatre Wing and Charlotte St. Martin, Executive Director of The Broadway League, in a statement.
The 2014 Tony Award Nominations will be announced on Tuesday, April 29. The Tony Nominations can be viewed LIVE (8:30am ET) in their entirety in a live webcast here at www.TonyAwards.com. The 68th Annual Tony Awards, hosted by Hugh Jackman, will be broadcast in a live three-hour ceremony from Radio City Music Hall, on the CBS television network on Sunday, June 8, 2014.Revised April 22, 2014