FOR IMMEDIATE RELEASE
Tony Awards Press Contact:
Slate PR, (212) 235-6813
Shawn Purdy/Lindsey Brown/Alyson Ahrns/Rachael Trager
Voting open until April 21, 2016
New York, NY (April 7, 2016) – The Tony Awards announced today that the 69th Annual Tony Awards have been nominated for a Webby Award for their exemplary integrated digital experience.
Viewers can vote for the 69th Annual Tony Awards in the Social Events category by visiting https://pv.webbyawards.com/2016/social/social-content-and-marketing/events. Voting is open to the public until April 21, 2016. Winners for the 20th Annual Webby Awards will be announced April 26, 2016.
Through the digital efforts, the 2015 Tony Awards aimed to celebrate the longevity and heritage of the awards show while staying fresh, relevant and tapping into the millennial audience. This was accomplished through a fully integrated digital experience – from a fully-produced red carpet live stream event to engaging social media coverage.
As a result, the Tony Awards secured the No. 1 spot on Nielsen's Twitter TV ratings and were globally trending all day. The LIVE! From the Red Carpet live stream garnered nearly 1 million views, while the Snapchat Live Story received hundreds of millions of views worldwide.
“Last year was a groundbreaking year for the Tonys in the digital space, and we are extremely proud of the incredible work and vision of our digital team,” Heather Hitchens, President of the American Theatre Wing, and Charlotte St. Martin, President of The Broadway League, said. “Their creativity helps to bring theatre fans across the country a little closer to the action.”
The American Theatre Wing’s 70th Annual Tony Awards will air on the CBS Television Network on Sunday, June 12, 2016 (8:00-11:00 PM, ET/delayed PT) live from the Beacon Theatre in New York City. The Tony Awards, which honors theatre professionals for distinguished achievement on Broadway, has been broadcast on CBS since 1978. The Tony Awards are presented by The Broadway League and the American Theatre Wing.
The official eligibility cut-off date will be Thursday, April 28, 2016, for all Broadway productions opening in the 2015-2016 season. Productions which meet all other eligibility requirements and open on or before the eligibility date are considered eligible for 2016 Tony Award nominations.
The Nominations for the 2016 Tony Awards will be announced live on Tuesday, May 3, 2016, from the Paramount Hotel in New York City.
For more information on the Tony Awards, visit TonyAwards.com and Facebook.com/TheTonyAwards and follow @TheTonyAwards on Instagram and Twitter.
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About the Tony Awards
The 2016 American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Robert E. Wankel is Chairman and Charlotte St. Martin is President. At the American Theater Wing, William Ivey Long is Chairman and Heather A. Hitchens is President.
IBM, the official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards digital experience across platforms, including www.TonyAwards.com. The 2016 Tony Awards partners are Carnegie Mellon University as the first-ever, exclusive higher education partner of the Tony Awards; United Airlines as the official airline; the Paramount Hotel as the official hotel partner; City National Bank as the official bank; Porsche Cars North America, Inc., manufacturer of exclusive sports cars, celebrates dynamic performance as the official sports car; and Clear Channel Spectacolor as an official media partner of the Tony Awards and co-producer of the Tony Simulcast in Times Square.