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Shawn Purdy/Lindsey Brown/Alyson Ahrns/Rachael Trager
New and exciting digital content will be offered to fans in celebration of the 70th Annual Tony Awards on June 12, 2016
New York, NY (April 28, 2016) – The Tony Awards announced today that the 69th Annual Tony Awards have won a pair of Webby Awards for “Best Event in Social” for their exemplary integrated digital experience. The Awards were honored in this category for the People’s Choice Award, which is voted on by public; as well as by the Webby Awards voting committee.
Through the digital efforts, the 2015 Tony Awards aimed to celebrate the longevity and heritage of the awards show while staying fresh, relevant and tapping into the millennial audience. This was accomplished through a fully integrated digital experience – from a fully-produced red carpet live stream event to engaging social media coverage.
As a result, the Tony Awards secured the No. 1 spot on Nielsen's Twitter TV ratings and were globally trending all day. The LIVE! From the Red Carpet live stream garnered nearly 1 million views, while the Snapchat Live Story received hundreds of millions of views worldwide.
“Every year, Broadway fans around the world have more and more ways to enjoy the Tony Awards and feel even closer to what is happening on-stage in New York City, which happens because of the incredible creativity and hard work of our digital team,” Heather Hitchens, President of the American Theatre Wing, and Charlotte St. Martin, President of The Broadway League, said.
Broadway fans will have even more opportunities to get closer to the action this year in celebration of the 70th Anniversary of the Tony Awards. From now until the Awards show on June 12th, the Tony Awards will be celebrating the remarkable 2015-2016 Broadway season by highlighting the themes of this season that push the boundaries of creativity and industry. Special “Stories of Our Season” content will be available through TonyAwards.com and the Tony Awards social channels. Fans can also follow @TheTonyAwards on Snapchat for opening night coverage and takeovers by their favorite Broadway stars.
Long before the curtain goes up on the big night, viewers can follow the Tony Awards on Snapchat, Facebook, Twitter, and Instagram, beginning with live Red Carpet coverage. During the show, follow The Tony Awards on Facebook for the official companion to the CBS Tony Awards telecast, to stay up-to-date on winner announcements, fun trivia and more. Fans can tune into TonyAwards.com for scenes from the red carpet and behind-the-scenes throughout the show. For the second year, CBS All Access will offers an outlet for fans to watch the Awards live on their phones, tablets or computers (live stream is available in select markets. Visit CBS.com/allaccess for details).
The American Theatre Wing’s 70th Annual Tony Awards – hosted by Tony Award winner James Corden - will air on the CBS Television Network on Sunday, June 12, 2016 (8:00-11:00 PM, ET/delayed PT) live from the Beacon Theatre in New York City. The Tony Awards, which honors theatre professionals for distinguished achievement on Broadway, has been broadcast on CBS since 1978. The Tony Awards are presented by The Broadway League and the American Theatre Wing.
The official eligibility cut-off date will be Thursday, April 28, 2016, for all Broadway productions opening in the 2015-2016 season. Productions which meet all other eligibility requirements and open on or before the eligibility date are considered eligible for 2016 Tony Award nominations.
The Nominations for the 2016 Tony Awards will be announced live on Tuesday, May 3, 2016, from the Paramount Hotel in New York City. The nominations will be streamed live on TonyAwards.com.
For more information on the Tony Awards, visit TonyAwards.com and Facebook.com/TheTonyAwards and follow @TheTonyAwards on Instagram, Twitter and Snapchat.
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About the Tony Awards
The 2016 American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Robert E. Wankel is Chairman and Charlotte St. Martin is President. At the American Theater Wing, William Ivey Long is Chairman and Heather A. Hitchens is President.
IBM, the official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards digital experience anchored by TonyAwards.com.