FOR IMMEDIATE RELEASE
Tony Awards Press Contact:
Slate PR, (212) 235-6813
Shawn Purdy/Lindsey Brown/Alyson Ahrns/Rachael Trager
NEW YORK, N.Y., May 11, 2016 – For the first-time ever, as an Official Sponsor of the 70th Annual Tony Awards and Presenting Sponsor of the Behind the Scenes Livestream, BroadwayHD will join forces with the Tony Awards to stream extra behind-the-scenes video content during the CBS telecast of the awards, live from the Beacon Theatre. The stream will be available on BroadwayHD.com and TonyAwards.com on June 12, 2016 at 8:00 PM ET.
The Behind the Scenes Livestream will contain exclusive backstage content including first reaction interviews with award winners moments after they have received their Tony, real-time reactions as winners are announced and as casts prepare to perform onstage, pre-recorded content from dress rehearsals, and more.
Launched in October of 2015 by Broadway producers Stewart F. Lane and Bonnie Comley, who among them have nine Tony Award wins, BroadwayHD is on a mission to promote and preserve live theater, extending the reach of Broadway and Broadway-caliber shows to anyone, anywhere. This sponsorship is the next step in furthering the brand’s mission by allowing viewers around the globe to take a peek behind the curtain and experience the behind-the-scenes excitement at The Tony Awards for the very first time.
“Celebrating the performing arts is extremely important to us, and we have admired how The Tony Awards has been doing just that for 70 years now. This partnership seemed like the perfect fit in order to continue our mission and we could not be more thrilled to provide our viewers with another unique way to experience the magic of Broadway,” said Lane and Comley.
“Through our partnership with BroadwayHD, we are able to share all of the magic, excitement and chaos that happens backstage on Tony night. For the first time ever, our fans - no matter where in the world they may be - whether on their couch or their mobile device – will experience intimate behind-the-scenes moments that will allow them to feel as if they are at the Beacon Theatre in New York City," Charlotte St. Martin, President of The Broadway League, and Heather Hitchens, President of the American Theatre Wing, said.
To experience theater like never before, go to BroadwayHD.com and Facebook.com/BroadwayHD and follow @BroadwayHD on Twitter.
For more information on the Tony Awards, visit TonyAwards.com and Facebook.com/TheTonyAwards and follow @TheTonyAwards on Instagram, Twitter and Snapchat.
Since launch in 2015, BroadwayHD aims to extend the reach of Broadway to fans old and new, anytime and anywhere. BroadwayHD is the only online streaming service of its kind, offering viewers an unprecedented Broadway experience and access to exclusive livestreams in addition to an on-demand library of over 150 theater productions from the comfort and convenience of their own home—or wherever streaming is possible. It's the Broadway you know and love, curated from the stage to your screen.
ABOUT THE 70th ANNUAL TONY AWARDS
The American Theatre Wing’s 70th Annual Tony Awards, hosted by Tony Award winner James Corden, will air on the CBS Television Network on Sunday, June 12, 2016 (8:00-11:00 PM, ET/delayed PT) live from the Beacon Theatre in New York City. The Tony Awards, which honors theatre professionals for distinguished achievement on Broadway, has been broadcast on CBS since 1978. The Tony Awards are presented by The Broadway League and the American Theatre Wing.
IBM - develops, designs, and hosts the official Tony Awards digital experience anchored by TonyAwards.com; Carnegie Mellon University – the first-ever, exclusive higher education partner; Grant Thornton LLP – official professional services partner ; Nordstrom - official sponsor of Tony Awards Red Carpet and “Live on the Tony Awards Red Carpet Show”; City National Bank – official bank of the Tony Awards and presenting sponsor of the Creative Arts Awards; Porsche Cars North America, Inc., - presenting sponsor of the 2016 Tony Awards Gala; United Airlines – the official airline of the Tony Awards for the last 17 years; Coach – presenting sponsor of the Tony Awards Green Room; BroadwayHD – official partner of the Tony Awards; FIJI Water - official water partner of the Tony Awards; La Crema - official wine partner of the Tony Awards; Paramount Hotel - official hotel partner of the Tony Awards; and People/Entertainment Weekly – the official magazine partners of the Tony Awards.