Press Release


Tony Awards Press Contact:

Slate PR, (212) 235-6813
Shawn Purdy/Lindsey Brown/Alyson Ahrns/Rachael Trager

Nexxus Salon Hair Care Goes Backstage at Kinky Boots and Makes a Donation of $25,000 to Broadway Cares/Equity Fights AIDS

Nexxus Salon Hair Care, the Official Beauty Partner of the Tony Awards, went backstage at the Tony-Award winning show Kinky Boots and made a donation of $25,000 to Broadway Cares/Equity Fights AIDS to support the work of this wonderful organization.

The Tony Awards embody the spirit of the Nexxus brand by recognizing actors, directors, productions, scores, and scenic and costume designers amongst the Broadway community who deliver remarkable performances, every night.

“Broadway Cares/Equity Fights AIDS is proud to share the stage with Nexxus and be a part of this beautiful collaboration and a most generous donation.  Thank you Nexxus!” said Tom Viola, Executive Director—Broadway Cares/Equity Fights AIDS

The donation is the last event in a #showstopping month for Nexxus which included:

-          Partnering with Simon Doonan to create the first-ever premium window display at Duane Reade that pays tribute to the awards and Broadway

-          Returning for the second year as the Official Beauty Partner of the Tony Awards

-          One lucky fan and a guest winning a show-stopping red carpet experience, which included two tickets to the Tony Awards, styling by Kevin Mancuso and a limo ride to the show!