New York, NY (April 30, 2025) – The Tony Awards®, in partnership with Audience Rewards®, Broadway’s first and only loyalty program for theater fans, has announced the return of the fan-favorite Official Tony Awards Challenge game. Beginning at noon ET on Thursday, May 1 following the 2025 Tony Award nominations, Broadway fans can participate in an interactive ballot-style game, in which they try to predict the winners of the 78th Annual Tony Awards in each of the 26 categories. Fans will have a chance to win a number of prizes, including a “Dream Week on Broadway” that includes airfare, hotel and tickets to five Broadway shows of your choice.

This year, all entrants who complete a ballot will automatically receive 500 Audience Rewards ShowPoints, regardless of the number of correct guesses – that’s enough points to redeem for an orchestra seat to a Broadway show for as low as $36. To play, please visit www.TonyAwardsChallenge.com. Players must be Audience Rewards members to enter, and the program is free to join at AudienceRewards.com.

“Audience Rewards brings theater fans insider access to Broadway tickets and theater experiences all season long, with the Tony Awards Challenge as the exciting grand finale to a wonderful year” said Katie Dalton, Executive Vice President of Audience Rewards. “This is always a fan-favorite, and this year is even more exciting since participants will get points just for participating!”

“We’re so excited to partner with Audience Rewards once again for the Official Tony Awards Challenge, which is an amazing opportunity for Broadway fans to become part of the action,” said Jason Laks, President of The Broadway League and Heather Hitchens, President and CEO of the American Theatre Wing. “We hope that all theater lovers all over will participate in the Challenge and continue to support the wide array of incredible Broadway productions.”

By guessing all 26 categories correctly, one grand prize winner could receive a Dream Week on Broadway, including:

● Roundtrip airfare for you and a guest to NYC

● Seven days/six nights in the Tony Awards Terrace Suite at Sofitel New York

● Tickets to five Broadway shows of your choice for you and a guest

● Tickets to the Museum of Broadway and a gift card for iconic Broadway eatery Sardi's

In addition to the grand prize winner, the runner-up winner will receive 20,000 Audience Rewards ShowPoints, redeemable for Broadway tickets, merchandise, and exclusive experiences of their choice.

See below for rules and guidelines:

● The Official Tony Awards Challenge, hosted by Audience Rewards in partnership with The Tony Awards, will begin on Thursday, May 1 at approximately 12pm ET.

● To play, entrants must either be pre-existing Audience Rewards members, or they can join the program for free to participate.

● Players will guess/predict who they think will win in each of the 26 Tony categories. The grand prize for correctly guessing all 26 categories is the Dream Week on Broadway package.

● Once players complete their ballot, they can adjust their predictions until 3pm ET on Tony Sunday, 6/8.

● Submit your guesses online and then tune in to the Tony Awards live on Sunday, 6/8 to see how many you guessed correctly! ● Full terms and conditions are available at www.TonyAwardsChallenge.com.

Hosted by Tony Award-winner Cynthia Erivo, the 78th Annual Tony Awards will return to the legendary Radio City Music Hall in New York City, broadcasting live to both coasts, Sunday, June 8, 2025 (8:00 – 11:00 PM LIVE ET/5:00 – 8:00 PM LIVE PT) on the CBS Television Network, and streaming on Paramount+ (live and on-demand for Paramount+ with SHOWTIME subscribers, or on-demand for Paramount+ Essential subscribers the day after the special airs).*

Audience Rewards is Broadway’s Official Loyalty Program, providing benefits and rewards for more than 3 million members. Free and easy to join, Audience Rewards allows ticket buyers to earn ShowPoints on every purchase, to be redeemed for free tickets, theater collectibles, unique experiences, and more. Founded in 2008 by Broadway’s prominent theater owners, including Nederlander, Shubert, and ATG, Audience Rewards has offered members first access presales to more than 100 Broadway shows and 200 VIP experiences and events, which have included a dance class at Wicked, a meet-and-greet with Jake Gyllenhaal, an autograph panel with the cast of Best Musical winner The Outsiders, celebrity Q&As and much more.

The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Kristin Caskey is Chair and Jason Laks is President. At the American Theatre Wing, Emilio Sosa is Chair and Heather A. Hitchens is President & CEO.

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Follow @AudienceRewards on Instagram and X and @AudienceRewardsProgram on Facebook.

*Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on-demand. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand the day after the s