THE TONY AWARDS AND AUDIENCE REWARDS ANNOUNCE THE RETURN OF THE OFFICIAL ‘TONY AWARDS CHALLENGE’ BEGINNING TUESDAY, MAY 5
PRESS CONTACT:
For Audience Rewards:
grapevine public relations
Molly Barnett / Chelsea Nachman / Amanda Marie Miller
For The Tony Awards:
APEX PR
New York, NY (May 1, 2026) – The Tony Awards®, in partnership with Audience Rewards®, Broadway’s first
and only loyalty program for theater fans, has announced the return of the fan-favorite Official Tony Awards
Challenge game. Beginning at noon ET on Tuesday, May 5, 2026 (following the 2026 Tony Award
nominations earlier that morning), Broadway fans can participate in an interactive ballot-style game to
predict the winners of the 79th Annual Tony Awards in each of the 26 categories. Fans will have a chance to
win a number of prizes, including a “Dream Week on Broadway” that includes airfare, hotel and tickets to five
Broadway shows of your choice.
This year, participants will receive Audience Rewards ShowPoints just for playing, earning 20 Audience
Rewards points per category, for as many as 520 Audience Rewards ShowPoints for a complete ballot,
regardless of the number of correct guesses. That’s enough points to redeem for an orchestra seat to a
Broadway show for as low as $36. To play, please visit www.TonyAwardsChallenge.com. Players must be
Audience Rewards members to enter, and the program is free to join at AudienceRewards.com.
“Audience Rewards members are among Broadway’s most loyal fans, and the Tony Awards Challenge is a
uniquely engaging way to reward their passion, inviting them to put their knowledge to the test,” Audience
Rewards President Katie Dalton said. “We’re so proud to partner with the Tony Awards again this year to
offer fans the chance to earn points, win unforgettable Broadway experiences, and celebrate an
extraordinary season.”
“We are excited to partner, once again, with Audience Rewards for the Official Tony Awards Challenge,” said
Jason Laks, President of The Broadway League and Heather Hitchens, President and CEO of the American
Theatre Wing. “This is a wonderful way for theatre fans to become part of Broadway’s biggest night, while
also supporting incredible shows.”
By guessing all 26 categories correctly, one grand prize winner could receive a Dream Week on Broadway,
including:
- Roundtrip airfare for you and a guest to NYC
- Five days / four nights at Sofitel New York
- Tickets to five Broadway shows of your choice for you and a guest
- Tickets to the Museum of Broadway and a gift card for dinner at Rockefeller Center’s Jupiter
restaurant
In addition to the grand prize winner, the runner-up winner will receive 50,000 Audience Rewards
ShowPoints, redeemable for Broadway tickets, merchandise, and exclusive experiences of their choice.
See below for rules and guidelines:
- The Official Tony Awards Challenge, hosted by Audience Rewards in partnership with The Tony
Awards, will begin on Tuesday, May 5 at approximately 12pm ET.
- To play, entrants must either be pre-existing Audience Rewards members, or they can join the
program for free to participate.
- Players will guess/predict who they think will win in each of the 26 Tony categories. The grand prize
for correctly guessing all 26 categories is the Dream Week on Broadway package.
- Once players complete their ballot, they can adjust their predictions until 3pm ET on Tony Sunday,
6/7.
- Submit your guesses online and then tune in to the Tony Awards live on Sunday, 6/7 to see how many
you guessed correctly!
- Full terms and conditions are available at www.TonyAwardsChallenge.com.
Hosted by music superstar and global icon P!NK, the 79th Annual Tony Awards will take place at the
legendary Radio City Music Hall in New York City, broadcasting live to both coasts, Sunday, June 7, 2026
(8:00 – 11:00 PM LIVE ET/5:00 – 8:00 PM LIVE PT) on the CBS Television Network, and streaming on
Paramount+ (streaming live and on-demand for Paramount+ Premium subscribers, or on-demand for
Paramount+ Essential subscribers the day after the special airs).*
Audience Rewards is Broadway’s Official Loyalty Program, providing benefits and rewards for more than 3
million members. Free and easy to join, Audience Rewards allows ticket buyers to earn ShowPoints on every
purchase, to be redeemed for free tickets, theater collectibles, unique experiences, and more. Founded in
2008 by Broadway’s prominent theater owners, including Nederlander, Shubert, and ATG, Audience Rewards
has offered members first access presales to more than 100 Broadway shows and 200 VIP experiences and
events, which have included a dance class at Wicked, a meet-and-greet with Jake Gyllenhaal, an autograph
panel with the cast of Best Musical winner The Outsiders, celebrity Q&As and much more.
The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American
Theatre Wing. At The Broadway League, Kristin Caskey is Chair and Jason Laks is President. At the American
Theatre Wing, Ted Chapin is Interim Chair and Heather A. Hitchens is President & CEO.
Follow @TheTonyAwards on Instagram, TikTok, X and Facebook.
*Paramount+ Premium subscribers will have access to stream live via the live feed of their local CBS affiliate
on the service as well as on demand. Essential-tier subscribers will have access to on-demand the day after
the special airs.