Tony Award Productions announced today that revolutionary Korean makeup brand TIRTIR has been named the official beauty partner of the The 78th Annual Tony Awards, marking the first time that a Korean beauty brand has partnered with the iconic award show. The brand will offer Broadway’s biggest stars makeup to keep them glowing from the red carpet to the after party. Products including their luxurious Red Cushion Foundation will be provided backstage for final touchups and last looks. The 78th Annual Tony Awards will return to the legendary Radio City Music Hall in New York City next month. Hosted by Tony, Emmy, and GRAMMY Award-winner and three-time Oscar nominee Cynthia Erivo, The American Theatre Wing’s Tony Awards willbroadcast LIVE to both coasts on Sunday, June 8, 2025 (8:00 – 11:00 PM ET/5:00 – 8:00 PM PT) on the CBS Television Network, and streaming on Paramount+ in the U.S.*.  

“At TIRTIR, we believe your voice shapes our beauty,” said Rahee Lim, TIRTIR Director of Global Business. “We’re thrilled to be partnering with the Tony Awards this year and sharing our range of thoughtfully inclusive products—including our signature Red Cushion Foundation—to help nominees and honorees look and feel their best before they step into the spotlight. Our brand isn’t just about makeup—it’s about beauty that celebrates individuality, honors diversity, and empowers everyone to glow with confidence. Because beauty is for everyone—and so are we."

The Tony Awards are produced in collaboration with Tony Award Productions, a joint venture of the American Theatre Wing and The Broadway League, and White Cherry Entertainment. Ricky Kirshner and Glenn Weiss are executive producers and showrunners for White Cherry Entertainment. Weiss will serve as director. 

A limited number of tickets to the show are available to the general public atTonyAwards.com/tickets and Ticketmaster.com. There is a four ticket limit and all ticket sales are final (Ticketmaster services charges will apply).

About the Tony Awards

The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing.  At The Broadway League, Kristin Caskey is Chair and Jason Laks is President.  At the American Theatre Wing, Emilio Sosa is Chair and Heather A. Hitchens is President & CEO.

Sponsors for the American Theatre Wing’s Tony Awards include: City National Bank - the official bank of The Tony Awards; American Express - the official payments partner of The Tony Awards; Carnegie Mellon University - the first-ever, exclusive higher education partner; Baccarat - the official partner of the Tony Awards; Cunard - the official cruise partner of The Tony Awards; Dewar's - the official scotch whisky of The Tony Awards; Rockefeller Center - the official home of the Tony Awards red carpet and events; Sofitel New York - the official hotel of The Tony Awards; Playbill; Rainbow Room - the official partner of the Tony Nominee Luncheon; TIRTIR - the official beauty partner of the Tony Awards; and and Pure Leaf - the official iced tea of the Tony Awards.

Follow @TheTonyAwards on Instagram, TikTok and Facebook. 

About TIRTIR

Founded in 2018, TIRTIR is on a mission to resolve skin concerns and celebrate natural beauty, empowering everyone to shine with confidence. The brand name, which means “trust in radiance,” reflects a belief in inspiring bold voices and redefining what it means to glow. TIRTIR made history as the first Korean brand to launch 40 diverse cushion shades, setting a new global standard for diversity and inclusivity in K-beauty. It also became the first Korean makeup product to reach No. 1 in Amazon US’s overall beauty category—a testament to its growing resonance with beauty lovers everywhere. To learn more, visit https://tirtir.global/. 

*Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on-demand. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand the day after the special airs.