New York, NY (April 16, 2019) – The Tony Awards, in partnership with Audience Rewards®, Broadway’s first and only loyalty program for patrons of the performing arts, has announced the 2019 Tony Awards Challenge. Beginning on Tuesday, April 30th - the day of the Tony Nominations announcement, theatre fans across the country can participate in an interactive game, ballot-style, in which they will predict the winners of each of the 26 Tony Awards categories. Fans will have a chance to win a number of prizes, including free Broadway tickets for a year. Players can log in to an existing Audience Rewards account, or create a new account for free, in order to enter. The 73rd Annual Tony Awards, hosted by James Corden, will air live on CBS, on Sunday, June 9th and are presented by The Broadway League and the American Theatre Wing.

“The Tony Awards Challenge is Broadway’s answer to March Madness,” Katie Dalton, Audience Rewards Senior Vice President, said. “Filling out brackets and guessing who will win the big prizes is so fun and makes you feel like you are part of the action – whether you’re in the industry, an avid theatre goer, or a casual fan. Even if you haven’t seen the nominated shows yet, the interactive game will allow you to play along and win big.”

“We are thrilled to once again partner with Audience Rewards,” said Heather Hitchens, President of the American Theatre Wing and Charlotte St. Martin, President of The Broadway League. “What a fun way for theatre fans across the country to participate in the excitement of the Tony Awards!”

To sign up for the Tony Awards Challenge in advance of nomination day, visit www.tonyawardschallenge.com.

See below for rules and guidelines:

• The 2019 Tony Awards Challenge, hosted by Audience Rewards in partnership with The Tony Awards, will begin on the day of the Tony Nominations announcement, Tuesday, April 30, 2019, at approximately 2pm EDT.
• To play, entrants can log into an existing Audience Rewards account at www.tonyawardschallenge.com, or they can join the program for free to participate.
• Players will guess/predict who they think will win in each of the 26 Tony categories. Once they complete their ballot, they can adjust their picks through the day of the Tony Awards.
• Players can create and join leagues to see how their picks stack up against their friends, and will be able to see how their picks stack up to all other players' when they tune in for the Tony Awards telecast using the game leaderboard on the Challenge site.
• The grand prize, for players that correctly guess all 26 categories, is free Broadway tickets for a year, provided by Audience Rewards. See the Official Rules at www.tonyawardschallenge.com for full details.
• Players can also become eligible to win a sweepstakes - the prize for the sweepstakes is a pair of tickets to the 2020 Tony Awards Dress Rehearsal and a Tony Awards poster signed by 2019 nominees. Members can create a league to earn their initial sweepstakes entry, and they can invite friends too - for every player that joins your league, you earn an extra sweeps entry.
• The game will close on telecast day (June 9, 2019) at 3pm EDT.

About Audience Rewards

Audience Rewards is celebrating 10 years as the Official Rewards Program of Broadway, and provides benefits and rewards for fans of the performing arts. Membership is free and allows you to earn ShowPoints on ticket purchases and through program partners that can be used for free tickets, theatre collectibles, unique experiences, and more. Members also benefit from ticket pre-sales and VIP access to shows and events. The founders are a unique coalition of prominent theatre owners, including Nederlander, Shubert, and Jujamcyn, major national presenters, and key performing arts centers from across the country.

About the Tony Awards

The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Thomas Schumacher is Chairman and Charlotte St. Martin is President. At the American Theatre Wing, David Henry Hwang is Chair and Heather A. Hitchens is President & CEO. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2019 Tony Awards. Mr. Weiss will also serve as Director of the 2019 Tony Awards.