Press Release

FOR IMMEDIATE RELEASE

Slate PR, (212) 235-6813
Shawn Purdy/Lindsey Brown/Alyson Ahrns/Rachael Trager



Audience Rewards Launches 2018 Tony Awards Challenge

Interactive Game Invites Theatre Fans to Predict Tony Award Winners

New York, NY (May 3, 2018) – Audience Rewards® and the 72nd Annual Tony Awards® will launch the 2018 Tony Awards Challenge, an interactive game that invites theatre fans to predict who will win the Tony Awards.

Beginning May 1st on the heels of the announcement of the Tony Nominations, fans will be invited to visit TonyAwards.com to play the game for free. Similar to fantasy football, fans can start their own “leagues” and play against friends and family.  

On Sunday, June 10th, fans can tune-in to the Tony Awards live on CBS to cheer on their favorites.   Their picks will be updated in real time on the mobile-friendly TonyAwardsChallenge.com site. Throughout the telecast, players will see how they rank compared to other players. 

Players who correctly guess all 26 categories could win free Broadway tickets for a full year. And regardless of accuracy, all players will also be entered to win 2 tickets to the invitation-only 2019 Tony Awards dress rehearsal.  

“For anyone who loves Broadway, we think it’s a lot of fun to be able to play along with the Tonys. It’s like fantasy football for theatre fans,” said Audience Rewards CEO Charles Flateman. “We’re thrilled to give theatergoers the chance to share their enthusiasm with friends and family through this game, in partnership with the Tony Awards this year.”

“Audience Rewards has created a fun and interactive way for theatre goers to be part of Broadway’s Biggest Night!” said Charlotte St Martin, President of The Broadway League and Heather Hitchens, President and CEO of the American Theatre Wing. “We love this opportunity which allows the Tony Awards to engage with Broadway fans from around the globe.”

The Tony Awards Challenge is presented by Audience Rewards, the Official Rewards Program of Broadway & The Arts. Similar to a frequent flyer program for theatre, Audience Rewards enables members to earn points for purchasing Broadway tickets and redeem them for tickets, merchandise and behind-the-scenes experiences.

The Tony Awards, hosted by Sara Bareilles and Josh Groban are presented by The Broadway League and the American Theatre Wing will air live on CBS on Sunday, June 10th from Radio City Music Hall. 

Follow the Tony Awards on Twitter and Instagram for real-time updates on the nominees as they are announced (@TheTonyAwards).

About Audience Rewards

Audience Rewards® is the Official Rewards Program of Broadway & The Arts™. With over 2.4 million members nationwide, Audience Rewards enables fans to earn points when buying tickets to Broadway and beyond. Points are redeemable for free Broadway tickets, merchandise, and unique behind-the-scenes experiences. Audience Rewards was founded by the major theater owners on Broadway: Nederlander, the Shubert Organization, Jujamcyn Theaters, and independent national presenters, to provide added value to Broadway’s biggest fans. Visit AudienceRewards.com for details.

About the Tony Awards

The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Thomas Schumacher is Chairman and Charlotte St. Martin is President. At the American Theatre Wing, David Henry Hwang is Chair and Heather A. Hitchens is President & CEO. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2018 Tony Awards. Mr. Weiss will also serve as Director of the 2018 Tony Awards.

Sponsors for the 2018 Tony Awards include: IBM - develops, designs, and hosts the official Tony Awards digital experience anchored by TonyAwards.com; Carnegie Mellon University – the first-ever, exclusive higher education partner; Grant Thornton LLP – official accounting services partner; City National – official bank of the Tony Awards and presenting sponsor of the Creative Arts Awards; Nordstrom - official sponsor of the Red Carpet; Sofitel New York – the official hotel of the Tony Awards; Rainbow Room - official partner of the Tony Nominee Luncheon; United Airlines – the official airline of the Tony Awards for the last 18 years and People/Entertainment Weekly – official magazine partners of the Tony Awards.

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